Sometimes you want to set the record straight. So speaking as someone who has led pricing at four companies, three of which were wholesale distributors – most of what is written about how to calculate …
Continue readingInvesting In Existing Websites: Growth and Failure Rates Three Years After The Auction
Several years ago, we completed a website revenue study focusing on small websites. The goal of this study was to understand how much a typical site should make. We accomplished this by looking at 100 …
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Linkedin Endorsements: How Might They Affect Linkedin’s Search Algorithm?
Linkedin rolled out their one-click endorsement feature this past month. As I’ve traded clicks with friends and colleagues, I’ve been trying to figure out what their real goal is. On the surface, this feature feels …
Continue readingEscaping The Walled Garden of Enterprise Analytics: Using R and Python For Data Analysis
In which an experienced analytics guy advises the younger generation to leave the walled garden of enterprise analytics tools and learn how to write code using a real programming language. Specifically advocating the use of R and Python …
Continue readingThe Online Marketing Sanity Test: Is Your Website A Waste of Money?
I have only one question about a new website:
Does Google show your site to people who don’t already know your name?
Website Revenue Models: Real Revenue Statistics For Small Websites
After we launched our first website we wanted to understand how our results compared to “average”. There wasn’t a source of reliable data so we built one!
Based on a survey of 100 websites which were listed for public auction, here are the trends on how much they earned per visitor. This data was the basis behind our website revenue calculator
Continue readingThe Best Course I Ever Took: Combinatorics Problems
I sat quietly in the chair, number six or seven on George’s agenda of young hopefuls. The on campus recruiting process was a brutal cattle call. On the positive side, we had a large number of …
Continue readingThe Addictive Nature of Real Time Analytics and Website Monitoring – Is Less More?
With the rush to build “real-time” analytics platforms, is there such a thing as getting too much data?
In this article, we’re going to explore some lessons learned in the direct marketing industry and apply them to optimizing websites. Sometimes you need to give things enough time to play out before reacting to events on the web…
DevOps Eye for the Analytics Guy
We may not be deploying cloud servers at the drop of a hat, but the analytics community can take a few lessons from our friends in the DevOps movement. DevOps, short for Developer Operations, has …
Continue readingThe Business of Fraud: What I Learned Tracking A Credit Card Fraud Ring
I made an abrupt career change about ten years ago during the first dot-com recession, moving from a marketing role to working on credit card fraud detection projects. At the time I thought I was basically treading water – …
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