A sales oriented pricing is a pricing objective that aims to facilitate sales and market share growth. The goal is to use pricing as a tool to help drive “smart growth”. Thus, companies using this …
Continue readingCareer Paths: What Does A Pricing Analyst Do?
Curious about what a pricing analyst does? We break it down by the different types of pricing analyst roles that are available.
Continue readingPricing Audit – Unlocking The Value
A pricing audit is often a good first step towards unlocking the value of your pricing opportunity. There is often significant value in asking an experienced pricing leader to review a company’s current pricing processes …
Continue readingInvesting in Small Websites: 2012 to 2019
It’s been about 4 years since we last wrote about website valuations, continuing the work of a project we started 8 years ago. One of our readers recently commented that valuations have risen. He’s absolutely …
Continue readingHow to Easily Calculate Margin of Safety for a Budget, Deal, or Investment
In business and investing, the margin of safety is the amount of buffer that you have above your breakeven target (for a deal) or the intrinsic value of a stock (for investing) to ensure that …
Continue readingPros & Cons of Matching Price as a Retailer
In the wide world of retail, every product or business seems to need some kind of a unique value scheme these days. They need something to set their specific product or brand apart from all …
Continue readingHow To Calculate & Use Unit Contribution Margin
Unit contribution margin is the difference between the average selling price of a unit of product and the variable cost of making and delivering that unit. This represents the incremental “contribution” of an additional unit …
Continue readingThinking at the Margin – 5 Practical Examples
While accountants are trained to provide a full view of what happened to the finances of a business, an economist or business analyst will speak of “thinking at the margin”. To “think at the margin” …
Continue readingManage Your Mix: How To Calculate Weighted-Average Contribution Margin
The weighted average contribution margin of a company or business unit is the amount by which an incremental unit of net sales contributes to total profit. For a single product business, the contribution margin is …
Continue readingHow To Turnaround A Failing Business
If you run your own business and it has all been plain sailing, then you are one of the lucky few. Most businesses have their peaks and troughs, and most must fight their way out …
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