Most of the business community regards strategic partnership negotiations as unique events, immune to process improvement analysis and principles. There’s a certain logic to this: there are unique business needs behind each proposed partnership and …Continue reading
Several years ago, we completed a website revenue study focusing on small websites. The goal of this study was to understand how much a typical site should make. We accomplished this by looking at 100 …Continue reading
Linkedin rolled out their one-click endorsement feature this past month. As I’ve traded clicks with friends and colleagues, I’ve been trying to figure out what their real goal is. On the surface, this feature feels …Continue reading
In which an experienced analytics guy advises the younger generation to leave the walled garden of enterprise analytics tools and learn how to write code using a real programming language. Specifically advocating the use of R and Python …Continue reading
I have only one question about a new website:
Does Google show your site to people who don’t already know your name?
After we launched our first website we wanted to understand how our results compared to “average”. There wasn’t a source of reliable data so we built one!
Based on a survey of 100 websites which were listed for public auction, here are the trends on how much they earned per visitor. This data was the basis behind our website revenue calculatorContinue reading
I sat quietly in the chair, number six or seven on George’s agenda of young hopefuls. The on campus recruiting process was a brutal cattle call. On the positive side, we had a large number of …Continue reading
With the rush to build “real-time” analytics platforms, is there such a thing as getting too much data?
In this article, we’re going to explore some lessons learned in the direct marketing industry and apply them to optimizing websites. Sometimes you need to give things enough time to play out before reacting to events on the web…
We may not be deploying cloud servers at the drop of a hat, but the analytics community can take a few lessons from our friends in the DevOps movement. DevOps, short for Developer Operations, has …Continue reading