Turnaround Strategy: Survival Pricing

You may safely assume that if I am in your conference room, I’m not there to hand out the Jack Welch award for business excellence. I specialize in turnaround management. Specifically the commercial parts. This includes managing pricing. Call it survival pricing.

Most of the rest of the articles on the internet don’t do this topic justice. Here’s the real deal.

In a survival situation, every price has purpose. We have few moves, so we use them wisely.

Here’s why I gave you that price….

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How To Turnaround A Failing Business

If you run your own business and it has all been plain sailing, then you are one of the lucky few. Most businesses have their peaks and troughs, and most must fight their way out of a crisis or two. The types of businesses most at risk of experiencing a crisis are the small startup businesses. When you have only a few customers, for example, one large customer failing to pay can put the business at risk.

They say that setbacks are a great learning experience. But that’s small comfort when you are looking at the potential demise of your business. So, here are ten practical tips for any business owner who is struggling with a business in crisis.

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