You may safely assume that if I am in your conference room, I’m not there to hand out the Jack Welch award for business excellence. I specialize in turnaround management. Specifically the commercial parts. This includes managing pricing. Call it survival pricing.
Most of the rest of the articles on the internet don’t do this topic justice. Here’s the real deal.
In a survival situation, every price has purpose. We have few moves, so we use them wisely.
Here’s why I gave you that price….